Blue Planet Events

Blue Planet Events specializes in providing exclusive corporate hospitality and exclusive event planning through motor sport. The management of Blue Planet Events includes auto racing personality Justin Bell. Providing complete event, conference, production services and sport activities, Blue Planet is based in South Florida.

On Track Justin Bell and the team at Blue Planet have years of experience in creating and delivering a consistently high level of track-based driving events.

Let’s face it, almost anyone can book a circuit, hire instructors and throw performance cars onto the track.

What is not so easy is identifying and then exceeding the expectations of the client, whether as an individual or a corporate group.

Achieving this in a safe and professional, yet dynamic and imaginative way is an art form, and one that we at Blue Planet proudly excel in.

No one at Blue Planet ever forgets that getting behind the wheel of a fun car is about as good a time as most of us ever experience. In our world we never take that thrill for granted and we can guarantee that whatever the scale of your track-based event, each and every participant will leave on an adrenalin-pumping high.

A corporate event is an occasion that is designed to communicate critical organizational messages and themes in a highly personal, entertaining way that maximizes retention.

No venue or activity engages clients and personnel like a track-based event.

The anticipation, competition, and thrill of driving cars, whether in a slow speed team relay autocross or alongside a championship winning race driver all leave an indelible mark on the participant that they will carry with them all the way into the workplace.

	Reward and motivate both your own staff or your valued clients
	Ignite the competitive spirit the lives inside us all
	Create a positive corporate attitude
	Stimulate team building and a better bond
	Incorporate a sales meeting into the day

A Blue Planet Event marketing team member will work with you to design the perfect track-based event for your company. Experiential marketing is all about meeting your specific goals, and we have the experience, resources and imagination to get the job done.

Almost every auto manufacturer that sells products in the USA sponsors some form of ride and drive program each year. This commitment to consumer experiential driving events is well justified, as nothing generates brand awareness and influences future purchasing decisions like getting behind the wheel.

However, the weak link in the ride and drive process is in quantifying the return on investment for the manufacturer. The level of return is directly influenced by the quality of the database that leads to consumers attending an event.

Accepting a high percentage of unqualified leads appears to be accepted by many auto manufacturers, especially in the lower priced vehicle. However, the industry is changing, the economy is tightening and simply throwing money at programs will not be tolerated for much longer.

For premium brand automobiles a different approach must be used. We at Blue Planet have experience in developing accurate, targeted consumer experiential driving events that generate a much higher rate of return for the manufacturer.

Blue Planet Events understands the process that leads someone to buy an expensive automobile, from personal experience and by studying the consumer from first impressions to purchase.

We have developed a systematic approach to building a program for an auto manufacturer and we are confident that we can present a cost effective, accurate and measurable consumer driving event that will exceed current expectations.

Blue Planet Events specializes in providing exclusive corporate hospitality and exclusive event planning through motor sport and the auto industry. The management of Blue Planet Events includes auto racing personality Justin Bell. Providing complete event, conference, production services and sport activities, Blue Planet is based in South Florida.

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